Huda Reclaims Huda Beauty: A Bold Return to Founder-Owned Roots

Huda Kattan, a global beauty icon, has officially taken full control of her brand, reclaiming complete ownership of Huda Beauty.

An Independent Beauty Vision Restored

After eight years with TSG Consumer Partners, Huda Kattan has purchased back their minority stake in Huda Beauty.

This move makes Huda Beauty one of the few fully independent, founder-owned brands within the competitive beauty market today.

Huda Reclaims Huda Beauty with strong purpose—restoring full ownership and ensuring her creative vision continues without external influence.

Her announcement signifies more than just a business move—it represents a return to her brand’s authentic voice and original mission.

A Trailblazer in Influencer-Led Beauty

Kattan launched Huda Beauty in 2013, breaking boundaries as one of the first influencer-led brands to launch in Sephora.

From the beginning, she combined her artistry, entrepreneurship, and authenticity to build something completely unique in the beauty space.

Now, Huda Reclaims Huda Beauty as both founder and co-CEO, solidifying her control and deepening her impact on the industry.

“Taking back full ownership of Huda Beauty is a deeply important moment for me,” she said in a press release.

She also added that this brand has always stood for passion, creativity, and pushing the boundaries of traditional beauty standards.

A Symbol of Passion, Power, and Progress

TSG’s investment helped Huda Beauty scale rapidly, but Kattan always maintained a hands-on role and emotional connection to the brand.

With the buyback complete, she looks ahead with renewed dedication to her community and a promise to stay grounded in authenticity.

Industry insiders now recognize her not just as a mogul, but as a powerful symbol of independence in modern beauty.

This move sets a powerful precedent, showing that founder-led beauty companies can still thrive independently without sacrificing creative control.

Indeed, Huda Reclaims Huda Beauty not only in ownership but also in spirit—cementing her legacy as a transformative beauty visionary.

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