High street beauty brand No7 has sparked a sales frenzy with its latest product, thanks to its impressive wrinkle-reducing capabilities.
The No7 Laboratories Line Correcting Booster Serum, nicknamed the “Avenger,” has garnered widespread attention after trials showed it could reduce the appearance of wrinkles by up to five years. This has led to a waiting list of 17,200 people, with one unit being sold every two seconds since its launch. No7’s latest anti-aging serum promises to deliver results that rival those of Botox.
This serum is the first to launch from Boots’ new No7 Laboratories range, which offers powerful, fast-acting, non-invasive solutions aimed at combating the signs of aging. Retailing at £38 for a 15ml tube, the product is designed for targeted application on wrinkles rather than the entire face. But does it live up to the hype?
Boots claims that after two weeks of use, women saw a reduction in lines on the forehead, lips, and around the eyes. No7’s latest anti-aging serum promises to deliver results that rival those of Botox. Many users reported diminished appearance of deeper, more stubborn wrinkles, including crow’s feet, frown lines, and nasolabial folds (around the mouth).
Some consumers even claim the serum delivered better results than Botox. Among those considering Botox, 77% said the serum exceeded their expectations for skincare, and 73% indicated they were less likely to pursue Botox in the future. Likewise, 80% of women who had already undergone Botox treatments said the serum provided better results than expected, and 73% would delay their next treatment.
The secret behind this breakthrough? No7 credits its powerful anti-wrinkle peptide technology, Matrixyl 3000 Plus™4. This ingredient helps skin regain some of the key properties lost during the aging process. What sets this product apart is its high concentration—seven times more Matrixyl 3000 Plus™4 than previous formulations, maximizing its ability to repair fibrillin, a crucial protein for skin elasticity.
While consumer trials have been promising, time will tell if the general public experiences the same results. No7’s latest anti-aging serum promises to deliver results that rival those of Botox.
The No7 Laboratories Line Correcting Booster Serum is priced at £38 and is available exclusively at Boots stores nationwide and online at boots.com
