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5WPR is expanding its Beauty specialty sub-division to better serve international brands, particularly those focusing on the U.S. market for K-beauty. The PR agency, known for its...
Emerging Haircare and Styling Trends on TikTok: What Consumers Are Loving While Instagram remains a key platform for beauty professionals, TikTok is rapidly gaining momentum as...
Pantone, the global color authority, has introduced Pantone 17-1230 Mocha Mousse as the 2025 Pantone Color of the Year. Described as an “evocative soft brown that...
Recent research has demonstrated that dermatologists can diagnose skin cancer with similar accuracy using remote patient images as they can with in-person examinations. The study revealed...
Hydroxyacetophenone is increasingly recognized for its antioxidant benefits and its ability to modulate the activity of the COX-2 enzyme.
A recent study highlights the effectiveness and safety of a new pulsed wave mode of fractional microneedling radiofrequency for treating inflammatory acne vulgaris. This advanced technique...
Clinical studies cited by PCA Skin showed an immediate increase in skin hydration of 134%.
A recent study published in Cosmetics explores the antifungal, antibacterial, and antioxidant properties of citronella oil (Cymbopogon nardus) when combined with caffeic acid phenethyl ester (CAPE),...
As winter approaches, skincare brands are prioritizing hydration, skin barrier protection, and targeted active ingredients. Connected with Beiersdorf, Vantage, and TriNutra to explore their moisturizing formulations, personalized serums, and...
Since the U.S. introduction of BB cream in 2011, Korean beauty (K-Beauty) has transformed skincare routines worldwide, establishing itself as a major player in the beauty...
