eSalon, an e-commerce brand renowned for its custom hair color, has ventured into hair care with a new customizable product line that includes shampoos, conditioners, leave-in conditioner sprays, and hair masks suitable for all hair types.
This expansion allows consumers to achieve a personalized hair care and color routine tailored specifically for them.
eSalon Launches New Hair Care Line for At-Home Custom Hair Color. Consumers can take advantage of a hair quiz on eSalon’s website to find the products that best meet their unique hair concerns and goals, choosing from 16 different options. These goals include:
- Repair
- Moisturize
- Soften
- Color protection
- Smooth
- Scalp care
- Volumize
- Enhance curls
The formulas incorporate a blend of tri-bonding technology, L21 complex, and microbiome defense technology.
The tri-bonding technology is designed to form new bonds by creating a 3D network within each strand, enhancing overall hair strength and health. The L21 complex acts as a conditioning agent, helping to protect and seal the hair’s surface by restoring all C-21 lipid chains in the cuticle. Additionally, microbiome defense technology aims to balance the scalp’s microbiome with a blend of natural ingredients that further support hair health.
Moreover, all formulas in this range are cruelty-free and come in three enticing fragrance options:
- Citrus Sunrise
- Coastal Blossom
- Summer Essence
eSalon Launches New Hair Care Line for At-Home Custom Hair Color. The custom hair care set is currently available starting at $28, with individual bottles priced from $21. The brand also emphasizes sustainability, using packaging made from 100% post-consumer recycled materials and striving to reduce single-use plastics with biodegradable packaging and tape.
With this launch, eSalon continues to innovate in the realm of personalized hair care. eSalon Launches New Hair Care Line for At-Home Custom Hair Color.
