Claiming to be the fastest-growing professional skin care brand in the US, Personal Care Insights interviewed Hydrinity about its shift from regenerative medicine to personal care. The company employs patented anti-inflammatory, dual-weight hyaluronic acid-based formulas that promise “rapid results” in just two weeks. Hydrinity claims to use the highest concentration of hyaluronic acid, boasting two times more than any other brand, with a combination of high- and low-weight hyaluronic acid formulas.
Keith O’Briant, CEO of Hydrinity, spoke about the brand’s Microfusion Technology and its plans for global expansion. This technology, derived from a “150-million-year-old pure organic matter,” is featured in the company’s latest products, including the Hydri-C Daily Vitamin C Moisturizer and Prelude Facial Treatment Cleanser.
What led Hydrinity to move from advanced wound care to professional skin care? O’Briant: Our transition from advanced wound care to professional skin care was a natural progression driven by our passion for using cutting-edge science to improve skin health. In wound care, we saw the immense potential of our formulations to promote healing and rejuvenation. We realized that the same principles could be applied to skin care, offering products that not only enhance beauty but also support the skin’s natural healing processes. This shift allows us to bring the benefits of our research and development to a wider audience, helping more people achieve healthy, radiant skin.
How does Hydrinity’s MicroFusion Technology set your products apart in the skin care market? O’Briant: Microfusion Technology is a key differentiator for Hydrinity. It allows us to deliver highly concentrated, bioactive ingredients deep into the skin with precision and efficacy. Unlike traditional products that may remain on the surface, our formulations ensure that beneficial ingredients penetrate where they are needed most, resulting in visible, long-lasting results. This unique approach not only boosts product effectiveness but also ensures customers notice a significant improvement in their skin’s health and appearance.
What strategies are you using to expand into new markets? O’Briant: Expanding into European, Asian, and South American markets is an exciting venture for Hydrinity. We’re approaching it with a strategy tailored to each region’s unique cultural and skin care needs. By partnering with local experts and dermatologists, we’re able to understand the specific concerns of consumers in these markets. We’re also investing in localized marketing campaigns and educational efforts to build awareness and trust. Our focus remains on delivering high-quality products that align with the beauty practices and expectations of these diverse regions.
What can you tell us about Hydrinity’s eco-friendly practices? O’Briant: At Hydrinity, we firmly believe that beauty and environmental responsibility should go hand in hand. Our commitment to eco-friendly practices is evident throughout our business—from sustainably sourcing ingredients to using recyclable packaging. We prioritize cruelty-free testing and aim to minimize our carbon footprint through an efficient manufacturing process. Our goal is to create products that benefit not only our customers but also the planet, and we’re constantly exploring new ways to enhance our sustainability efforts to remain a responsible brand.
