Body and Skin Care
Supergoop! Taps Liza Koshy for SPF Campaign With a Playful New Title
Liza Koshy Shines in the Supergoop Campaign with Energy and Humor
Actress, comedian, and digital star Liza Koshy is now the fresh face of the Liza Koshy Supergoop Campaign.
She joins the sunscreen brand as its new “Chief Super Officer,” bringing personality, charm, and sun safety into the spotlight.
This new role allows Koshy to combine her comedic talent with her passion for skincare and self-love.
Liza Koshy Created Her Own Role at Supergoop!
In true Liza style, she didn’t wait for an invitation—she built the job herself.
“I made up the position,” she proudly told PEOPLE.
She even named herself “employee of the month,” proving she came to play and protect.
Liza has always loved Supergoop!, so joining forces felt like a natural next step.
SuperShades: A Hilarious and Helpful Invention
As part of the Liza Koshy Supergoop Campaign, she introduced SuperShades—stylish sunglasses with hidden sunscreen storage.
This fun twist makes sun protection easier and more accessible during outdoor adventures.
At Coachella, influencers like Ellie Thumann and Brooklyn Beckham wore them, making Liza’s idea an instant hit.
Clearly, her innovation adds both fashion and function to sun care routines.
A Career That Started with a Bark
Liza’s stage career began in a school production of The Grinch, where she barked her way through as Max the dog.
Now, she stars in major films like Summer of 69 and The Naked Gun, alongside A-listers like Liam Neeson.
She also appears in The Man with the Bag with Arnold Schwarzenegger, another career milestone.
“It’s a masterclass working with these legends,” Liza joked, “I think I’m ready to be great—no, I’m ready to be super.”
Promoting Sunscreen and Spreading Self-Love
The Liza Koshy Supergoop Campaign isn’t just entertaining—it delivers a serious message about skin protection and self-respect.
Liza admitted she didn’t always understand SPF’s importance, calling her younger self “crisping in Earth’s air fryer.”
Now, she passionately encourages everyone to use thick layers of sunscreen, not just a quick dab.
She wants kids to grow up understanding skincare as an act of self-love and self-worth.
Summer plans include promoting her films and celebrating birthdays with friends in Las Vegas.
Still, her core message remains unchanged—protect your skin, love yourself, and do it all with a little laughter.
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