L’Oréal and Snapchat Launch AR-Powered Pop-Up to Promote Sustainable Haircare

L’Oréal has teamed up with Snapchat in an innovative move called the L’Oréal Snapchat AR collaboration, bringing beauty and technology together.
This campaign supports L’Oréal’s Colour Protect haircare range, now available in sustainable, refillable pouches enhanced with Vitamin Cg.
By using augmented reality, the partnership aims to make learning about eco-friendly products fun, engaging, and interactive for modern consumers.

AR Beauty Vending Machine Pops Up in London

The centerpiece of the campaign is an AR-powered beauty vending machine at Westfield Shopping Centre in White City, West London.
Available until 13 April, visitors can participate in a gamified experience using Snapchat’s AR Lens technology.
Participants “lock in” their hair color in a fun digital game to “unlock” a free refill of Elvive Colour Protect Shampoo.
This hands-on engagement encourages users to try refillable packaging while having fun through an immersive AR experience.

The L’Oréal Snapchat AR collaboration reflects how brands can promote sustainability through creativity and tech-driven marketing strategies.
With refillable beauty products gaining popularity, this campaign aims to shift consumer habits toward more eco-conscious choices.

Broad Media Push and Consumer Engagement

Publicis Media’s One L’Oréal team leads a strong media campaign supporting the event until 22 April.
The promotion spans TV, out-of-home ads, digital channels, and social media to maximize awareness and engagement.
The AR vending machine and gamified lens make the experience shareable and memorable, especially for tech-savvy audiences.

Why AR Matters for Beauty Brands

According to Channel X, 81% of Snapchat users find AR an enjoyable way to discover new products.
Snapchat users are also 1.6 times more likely to share these experiences, boosting organic word-of-mouth marketing.

The L’Oréal Snapchat AR collaboration proves that digital innovation can create real-world impact while promoting sustainable beauty solutions.

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