Lucas Meyer Cosmetics by Clariant has introduced Pickmulse, a revolutionary oil-in-water (O/W) emulsifier and encapsulation system that is surfactant-free and utilizes patented quinoa starch technology. This innovative product provides formulators with a cost-effective, user-friendly option for in-house encapsulation, featuring a high loading capacity of up to 25% and offering proven efficacy in protecting sensitive lipophilic ingredients. Lucas Meyer Cosmetics Introduces Pickmulse Emulsifier showcases a cutting-edge solution for the cosmetics industry, designed to meet the growing demand for high-performance, sustainable beauty products.
“Pickmulse offers a multifaceted and innovative approach to cosmetics that we’ve designed to significantly accelerate new formula development and improve consumer satisfaction,” said Isabelle Lacasse, Head of Global Marketing, Product Line Management & Formulation at Lucas Meyer Cosmetics by Clariant. “This next-generation of 2-in-1 product is a balance of formulation needs as well as skin health and feel,” she added. This dual-purpose emulsifier not only enhances product formulation but also addresses consumers’ evolving expectations for gentle yet effective beauty products.
The quinoa starch technology at the core of Pickmulse enhances the sensory attributes of the formulas created with this emulsifier, delivering a positive tactile experience that can trigger emotional responses in users. Scientific studies have shown that this improved sensory experience can stimulate the wellbeing and reward centers in the brain, which aligns with the growing trends in neurocosmetics. Functional magnetic resonance imaging (fMRI) and electroencephalogram (EEG) studies, as well as feedback from panelists, confirmed that the sensory benefits of Pickmulse contribute to a more satisfying user experience.
In addition to its sensory properties, quinoa starch’s unique swelling abilities allow it to encapsulate lipophilic molecules even under hot-processed conditions. This makes Pickmulse an ideal encapsulation system, improving the stability of sensitive ingredients while creating a range of textures in final formulations, from light sprays to rich creams. When emulsified with 20% oil, it remains effective even in cold-processing conditions, showcasing its versatility.
Pickmulse ensures high skin tolerance and does not destabilize the stratum corneum, making it suitable for sensitive skin types. The emulsifier is designed to create formulations that not only protect the skin but also provide a superior sensory experience, meeting the increasing demand for high-quality, gentle cosmetic products.
Lucas Meyer Cosmetics Introduces Pickmulse Emulsifie_r_ signifies a new chapter in cosmetic formulation, combining innovation, sustainability, and sensory appeal to meet the evolving needs of both formulators and consumers. With its unique combination of technology and sensory benefits, Pickmulse is poised to transform the future of cosmetic product development.
