The current favorite is the double-blush technique, which offers a quick and lasting healthy glow. However, there are indications that the intense blush trend might be starting to wane.
For the past two years, blush has reigned supreme as one of the most sought-after makeup products on social media. Users have explored a plethora of tips and trends to maximize this makeup staple. Notable trends include the “glazed blush,” which combines liquid blush, powder blush, and highlighter, the “L Shape” blush hack for effortless application, and the “sunset blush” effect. Together with the “Island Girl Makeup” look, these are poised to be top trends for summer 2024.
Always More?
In short, the days of subtle, powdery blush for a hint of healthy glow are behind us. They’ve been replaced by vibrant liquid textures, bold colors, and even the practice of layering multiple products for a more pronounced effect. Following the white and purple blush trends of 2023, some social media enthusiasts have even swapped their powder blushes for lipsticks to achieve a radiant finish. The latest viral trend, known as “double blush” or “blush combo,” involves the use of not just one but two different blushes—typically a liquid blush paired with a powder blush—for an amplified impact.
While opinions on TikTok vary, a significant number of users seem to favor bright shades for liquid blush and softer tones for powder. However, these techniques encouraging beauty aficionados to apply more product to their cheeks are starting to face backlash.
The Rise of “Blush Blindness”
Critics have begun to gather under the hashtag #blushblindness, describing those who apply blush too heavily without realizing how intense the color can become, leading to eccentric beauty looks. On TikTok, “blush blindness” has inspired numerous videos in which users mock or critique the excessive use of blush. The hashtag features a variety of posts poking fun at this trend, often accompanied by captions like “I’m sunkissed” or “Modo tomate activado” (meaning “Tomato mode activated”), showcasing individuals with noticeably pink or even red cheeks.
Mockery often targets trends that are on the decline, as has been the case with previous crazes for ultra-thin eyebrows, bleached brows, thick brows (known as “brow blindness”), excessively contoured faces (termed “contouring blindness”), and extremely long, voluminous eyelashes (referred to as “lash blindness”).
Are We Witnessing the Conclusion of the Blush Craze?
As the makeup community shifts its focus, it raises the question: Make-up Trends: Are We Seeing the End of the Blush Craze? As beauty enthusiasts reconsider their approach to blush, the evolving landscape of makeup continues to captivate audiences everywhere.
