Paris Hilton Launches Parívie: Skincare and Storytelling Collide

Paris Hilton has taken center stage again with the debut of Parívie Skincare and A24 tied to her life journey.
The launch connects beauty, science, and entertainment, perfectly timed with her evolving brand and media influence.
Hilton now stands as a bold entrepreneur and creative, blending skincare innovation and cinematic storytelling for global audiences.

The Birth of Parívie Skincare: Purpose Meets Passion

Paris Hilton launched Parívie through her 11:11 Beauty brand after three years of intense development and formulation testing.
She collaborated closely with Guthy-Renker and Alexandra Marsh, bringing science-based skincare into the celebrity beauty space.
According to Hilton, fan curiosity and personal concerns inspired her to develop a clean, high-performance product line.

“I always listened to fans who asked about my skincare,” Hilton shared, “and I became more conscious of ingredients.”
Being a mother influenced her too, shifting her focus toward clean, effective, and nourishing skincare for all skin types.

Inside the Parívie Line: Science-Driven Beauty

The six-product launch includes the following standout items:
“That’s Radiant Daily Purifying Cleanser” for $38, made with salicylic acid, ceramides, and rice extract.
“That’s Smooth Skin-Perfecting Elixir” for $65 includes AHA fruit acids, arginine, and beta-glucan.
“That’s Firm Contouring Neck Treatment” for $72 uses coffee extract and tremella for tightening.

Parívie also features “That’s Quenched Barrier Support Crème” for $64 with niacinamide and shea butter.
“That’s Restored Overnight Repair Crème” for $85 offers hydration with essential fatty acids and tea tree extract.
The luxurious “That’s Tight Plumping Vitality Serum” for $125 includes squalane and a 13-amino acid polypeptide blend.

These four also contain “inPHinite YouthTechnology,” a bioactive complex boosting collagen and defending against environmental stressors.
“This is our Benjamin Button serum,” Paris joked, describing its age-reversing, glow-boosting properties with visible skin improvements.

The Bigger Picture: Parívie Skincare and A24

Parívie Skincare and A24 now go hand-in-hand as Paris brings her life story to the screen through a new series.
The upcoming project, bought by a major streamer, showcases her evolution as both a beauty mogul and media powerhouse.
This exciting pairing merges clean beauty with creative storytelling, elevating both industries through Paris Hilton’s visionary influence.

Alexandra Marsh confirmed that all formulas are clinically tested and personally developed with Hilton’s direct involvement.
Their team partnered with an East Coast lab, planning a strategic retail launch in fall 2026.

Hilton’s Legacy: Ownership, Influence, and Innovation

As a majority stakeholder in 11:11 Media, Hilton finally owns what she once licensed in previous beauty ventures.
She noted, “This is a major milestone—owning it outright changes everything about how I build my empire.”
With Parívie Skincare and A24, she redefines what it means to be a celebrity entrepreneur in today’s media landscape.

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