Unilever Ends Ren Skincare: A Clean Beauty Brand Says Goodbye

Ren Clean Skincare, a UK-based clean beauty brand, will soon vanish as Unilever initiates brand consolidation across its portfolio.
Founded in 2000, Ren earned global recognition for clean ingredients and popular products like the Evercalm line and AHA tonics.

Why Unilever Is Closing Ren Skincare

Unilever acquired Ren Skincare in 2015 to expand its prestige beauty offerings and tap into clean beauty demand.
However, despite marketing efforts and U.S. expansion, Ren’s sales continued to decline over recent years.
Unilever now plans to phase out Ren Clean Skincare completely by the end of Q3 2025, following consultation procedures.
The closure follows internal leadership changes, including the 2024 exit of Prestige Division CEO Vasiliki Petrou.
Petrou led the original acquisition of Ren and supported its development within Unilever’s beauty segment.

Market Conditions and Strategic Shifts

Unilever ends Ren Skincare as part of a larger strategy to prioritize high-revenue power brands exceeding €1 billion in sales.
Ren contributes less than €50 million annually, making it ineligible for continued investment under the new corporate direction.
The clean beauty category also faces increased competition, economic headwinds, and shifting consumer interest.
As a result, mid-sized brands like Ren now struggle to sustain long-term global success in saturated markets.
This reality made the decision to discontinue Ren almost inevitable despite its loyal customer base.

Unilever Ends Ren Skincare: What’s Next?

There is no confirmed final closure date, but Unilever expects operations to cease by late Q3 2025.
In a public statement, the company praised Ren’s 25-year journey and thanked the team for their lasting contributions.
Although sales slowed, Ren helped shape the clean skincare movement and raised industry standards for transparency and sustainability.
Unilever ends Ren Skincare to sharpen focus and redirect resources toward more scalable and profitable beauty investments.

Final Thoughts

Clean beauty fans may feel disappointed, but industry evolution continues rapidly.
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