Well People Celebrates Safe Beauty with Pregnancy-Friendly Campaign

Well People celebrates safe beauty this Mother’s Day by launching a meaningful campaign that highlights its commitment to pregnancy-safe beauty. Known for its clean, plant-powered products, the award-winning brand aims to support and empower new and expecting mothers through every step of their journey.

A Thoughtful Tribute to Motherhood and Wellness

Well People, a proud brand under e.l.f. Beauty, crafted this new campaign to spotlight its “Pregnancy-Friendly” designation across its entire lineup. This campaign, titled Well People Celebrates Safe Beauty, reinforces the brand’s ongoing mission to create high-performance, clean beauty solutions.

The initiative aligns with Well People’s recent recognition as the cosmetics brand with the most EWG Verified® products in the beauty industry. More than 100 products from the collection now carry the trusted EWG mark, ensuring that they meet the strictest clean beauty guidelines available today.

Safe, Clean Beauty Designed for Every Mother

Pregnancy brings many physical and emotional changes. With so much uncertainty, Well People celebrates safe beauty by eliminating guesswork from personal care routines. Their formulas avoid ingredients like parabens, phthalates, oxybenzone, phenols, and retinoids—offering peace of mind through transparency and care.

“Motherhood is powerful—and so is knowledge,” said Dr. Renée Snyder, co-founder and board-certified dermatologist. She explained that the Well People celebrates safe beauty campaign encourages women to feel confident about what they apply to their skin. The company ensures that every product included in the campaign is both effective and safe for pregnancy.

In addition to safety, Well People emphasizes self-care. Thoughtfully curated bundles like the “Glowing Mama Makeup Set” and “Nurtured Skincare Set” offer essentials such as the Daygleamer Mineral Sunscreen Serum and Lush Lip Tinted Oil—perfect for nurturing beauty rituals.

Community, Storytelling, and Giving Back

To build even stronger connections, the campaign will showcase real stories from new and expecting moms on Well People’s social media platforms. These personal narratives highlight the emotional depth of motherhood and reflect the brand’s dedication to authenticity.

Furthermore, to show true commitment beyond products, Well People is donating $10,000 to Every Mother Counts. This nonprofit organization helps improve maternal healthcare globally, ensuring all mothers receive the care they need before, during, and after childbirth.

Creating Lasting Impact Through Clean Innovation

This campaign is more than a celebration—it’s a long-term initiative rooted in compassion, health, and innovation. Well People leads by example, showing how beauty can be ethical, effective, and inclusive.

By providing clean beauty options and supporting mothers both emotionally and physically, the brand ensures that its products do more than enhance appearance—they contribute to wellness and confidence.

Explore more news on this website and discover how Well People celebrates safe beauty with purpose-driven products and inspiring campaigns that honor motherhood.